Letter to client to describe our digital wallpaper

A prospective client asked me about a post I put on LinkedIn and asked me about our wallpaper. I thought I would share my reply........

Many thanks for commenting on my discussion topic on Linked In.

The main idea of posting was to hopefully generate comments so that I could dispell fears or any preconceived ideas about digitally printed wallpapers.

Having been a wallpaper designer all my career I have now accepted the fact that digital is not only the way forward for print but the product is improving technically day by day. There will always be the specialist papers such as hessians, silks, flock and sculpted etc, but for the printed image, individual and personalised walls in your own design must surely be the way forward.

I realise that digital print is not everyone's cup of tea but for the right area it can be dramatic. I am pursuing commercial, retail, hotel & leisure projects at the moment as they are the ones which I feel have the most creativity involved. I also see it as my role to inform interior designers as to the possibilities which digital imagery can bring.

Fire retardancy is a must for commercial premises and I only print Class 0 & 1 standard wallcoverings. The substrates I use at the moment are Digimura Smooth & Digimura Tactile. These are both non-woven fabric backed products and are 410gsm in total weight.

There are new substrates coming onto the market especially designed to take digital print. These bring the prices down further as they are paper-backed products but still rate as Class 0 & 1. I am currently looking at two which are 300gsm substrates, I wouldn't want to go much lighter than that.

Imagery is really down to the Designer's creative genius. Vector images produce non-pixelating lines which are smooth when enlarged to any size. The image could be a photograph, an adapted or stylised photograph, original artwork scanned and enlarged, a stock image, an image designed around a theme (I'm looking at a nice concept for a boutique hotel in Newcastle at the moment which will have imagery based around Newcastle's industrial heritage). In fact any concept is possible, the trick is making it work visually on the wall.

We also have our own team who are vastly experienced in installing the wallpapers.

Hope this helps shed a little light. I will be uploading some new images onto our website and blog shortly but I can send you some images if you would like to see some past projects.

Thanks again and kind regards

Mark

Mark Forrest
Director
Boo Interiors